Singaporeans set to discover the natural goodness, unique heritage of European Apples from the Italian Alps
Naturally delicious European apples from the Italian Alps will be introduced to Singapore at an exclusive event at Singapore’s Thomson Plaza on January 30th and 31st 2020. The event will feature hostesses in traditional Alpine costumes sharing the exceptionally delicious, natural goodness of the Italian Alps.
Visitors to Thomson Plaza will have the chance to enjoy naturally delicious apples from the Italian Alps on January 30th and 31st, 2020. This exclusive event organized for shoppers at Thomson Plaza will feature hosts and hostesses dressed in traditional Alpine costumes, bringing an authentic and traditional ambience to Singapore, with the apples’ unique mountain heritage, from what is unquestionably the world’s best apple growing territory, adding an additional flair to the tasting experience.
During the two days of the event, the event organisers will share thousands of apples, entirely free-of-charge, giving Singapore residents the opportunity to experience the flavour of the Italian Alps for themselves.
In addition to trying European apples from the Italian Alps for themselves, visitors will also have the opportunity to learn about the benefits of apples and the leading retailers where Italian Alps apples are available in Singapore. Moreover, Thomson Plaza visitors will be able to interact with some of the top Singapore social media celebrities who will turn out to support Italian apples at this special event. Plus, those who are not able to attend the event can catch up with their favourite social media celebrities and experience the event through their eyes, so make sure to keep an eye out for the hashtags #euquality #enjoyitsfromeurope and #applesfromitalianalps
The sweet and crunchy goodness of European Apples from the Italian Alps is the perfect snack and cooking ingredient for Singaporeans with active lifestyles, so join the event at Thomson Plaza to find out more about this exceptional European product and experience the flavour and ambiance of the Italian Alps.
ABOUT PRODUCERS FROM ITALIAN ALPS: The four main Trentino-South Tyrol apple producer organizations are VOG Marlene, VIP Val Venosta, Melinda and La Trentina that grow 70% of Italy’s apples. Our strength comes from our superior quality fruit, grown every year thanks to a great combination of a unique environment and production expertise. For centuries, 20,000 local fruit farmers have carefully cultivated 28,000 hectares of apple orchards, using skills acquired through many generations of orchard-tending. Our apples grow on the rocky, mineral-rich soil of the Italian Alps, where they breathe the pure air of our forests and absorb the crystalline waters flowing straight from the Alpine glaciers. For 2,000 hours every year, they bask in the brilliant Alpine sunshine. This is why our apples are easily recognized as the best by more than 100 million consumers in over 80 countries around the world.
